My issue is that they don't seem to have an interest in extending the season. Last year was a joke as far as closing goes. They could have easily extended the season by 1-3 weeks but had no interest. I do not hold a season ticket but would have been willing to ski spring conditions and pay for it but CB does not want to extend the season!
BB/JF encourages spring skiing by offering reduced rates. If the rates would be reduced and the season extended more people would show up. I would also bet that the return on investment would be significant.
I for one analyze how much I spend each season to determine if the season pass makes sense for me. I could have easily been persuaded if only the season had lasted a bit longer. I will still come out ahead this year but all it would take is a couple of more opportunities for me to get my money's worth and I would take the leap.