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skimom

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Jeep has money to burn

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I thought ALL the car manufacturers were having money troubles as of late. Hence the employee pricing from Ford, GM, Chrysler (aka Jeep). Apparently no one was making any money from the cars, just from the financing they were providing. Was jeep the only ones doing well? I find that hard to believe, but I could be very wrong.

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I thought ALL the car manufacturers were having money troubles as of late. Hence the employee pricing from Ford, GM, Chrysler (aka Jeep). Apparently no one was making any money from the cars, just from the financing they were providing. Was jeep the only ones doing well? I find that hard to believe, but I could be very wrong.

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I have an friend that works at a pretty big Jeep dealer near here and he claims both NE and nationwide sales are above industry average because of the latest downsizing trend. Jeeps have always been a little smaller in the SUV class and the Wrangler and other really small lines have been steady with sales.

 

There's also the loyalty factor...ever watch two Wrangler drivers pass each other? They are obligated to wave or make a peace sign. It's the club. There's even a secret Jeep owner meeting being held somewhere in America...can't say where or when. :ph34r:

 

Jeep, as he explained it, has an entirely separate operating/advertising budget from it's parent company.

 

Okay, so this is from a car dealer type guy, but he always seems to be just getting back from a golf vacation.

 

Jeep had sponsored the King of the Mountain Tour for a couple of years. They took old, retired World Cup downhillers and raced them down shortened DH courses in front of 20 spectators. Quite a challenge to promote the athletic prowess of guys that look lumpy and slow when they are standing still.

 

Nature Valley was pretty stingy with the Pro Mogul Tour. And they sponsored NorAms races a few years ago and demanded infommercials during broadcasts from Sunday River races, where Todd Brooker had to talk about the quality of the bars.

 

The best ever sponsor, IMO, was Captain Morgan Rum. They threw money at USSA until some parents complained that it wasn't appropriate for a liquor company to be involved with a children's program. Pffffft, I say.

 

Oh, and I forget the name of the US Ski Team racer that landed a deal with Playboy. He was getting an undisclosed sum for wearing the little cartoon Playboy girl on his helmet, but the team CEO Bill Marolt nixed the deal.

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